Marketing-Oriented Working Papers

Burnap, A., Timoshenko, A., and Hauser, J., ``Design and Evaluation of Product Aesthetics: A Human-Machine Hybrid Approach." (Job Market Paper)

Burnap, A., and Hauser, J., ``Predicting "Design Gaps" in the Market: Deep Consumer Choice Models under Probabilistic Design Constraints" (working paper)

Choice Modeling

Burnap, A., and Papalambros, P. Y., "Design Preference Prediction with Data Privacy Safeguards: A Preliminary Study," Proceedings of the ASME 2017 International Design Engineering Technical Conferences, Cleveland, OH, Aug. 6-Aug. 9, 2017.

Burnap, A., Pan, Y., Liu, Y., Ren, Y., Lee, H., Gonzalez, R., and Papalambros, P. Y., "Improving Design Preference Prediction Accuracy using Feature Learning," Journal of Mechanical Design, 138.7 (2016): 071404.

Aesthetics and Creativity

Kang, N., Burnap, A., Kim, H., Papalambros, P. Y., and Reed, M., "Influence of Automobile Seat Form and Comfort Rating on Willingness-to-Pay," International Journal of Vehicle Design, (accepted) 2018.

Stylidis, K, Burnap, A., Rossi, M., Cattaneo, L., Orlovska, J., Wickman, C., Söderberg, R., ``Everything Communicates: A Study of Perceived Quality Trends in the Luxury Car Market Segment," (under review).

Pan, Y., Burnap, A., Hartley, J., Gonzalez, R., and Papalambros, P. Y., "Deep Design: Product Aesthetics for Heterogeneous Markets," Proceedings of 23rd SIGKDD Conference on Knowledge Discovery and Data Mining (KDD’17), Halifax, Nova Scotia - Canada, August, 2017.

Burnap, A., Hartley, J., Pan, Y., Gonzalez, R., and Papalambros, P. Y., "Balancing Design Freedom and Brand Recognition in the Evolution of Automobile Brand Styling", Design Science Journal, 2.9 (2016).

Burnap, A., Liu, Y., Pan, Y., Lee, H., Gonzalez, R., and Papalambros, P. Y., "Estimating and Exploring the Product Form Design Space using Deep Generative Models," Proceedings of the ASME 2016 International Design Engineering Technical Conferences, Charlotte, NC, Aug. 21-Aug. 24, 2016.

Pan, Y., Burnap, A., Liu, Y., Lee, H, Gonzalez, R., and Papalambros, P. Y., "A Quantitative Model For Identifying Regions Of Design Visual Attraction And Application To Automobile Styling," Proceedings of the DESIGN 2016, Dubrovnik, Croatia, May 16-May 19, 2016.

Stylidis, K., Burnap, A., Söderberg, R., Papalambros, P. Y., "A Preliminary Study of Trends in Perceived Quality Design Attributes in the Automotive Luxury Market Segment," Proceedings of the DESIGN 2016, Dubrovnik, Croatia, May 16-May 19, 2016.

Burnap, A., Hartley, J., Pan, Y., Gonzalez, R., and Papalambros, P. Y., "Balancing Design Freedom and Brand Recognition in the Evolution of Automotive Brand Styling," Proceedings of the ASME 2015 International Design Engineering Technical Conferences, Boston, MA, Aug. 17-Aug. 20, 2015.

Crowdsourcing

Burnap, A., Gerth, R., Gonzalez, R., and Papalambros, P. Y., "Identifying Experts in the Crowd for Evaluation of Engineering Designs," Journal of Engineering Design, 2017. 10.1080 / 09544828. 2017.1316013.

Maynard, A. J., Burnap, A., and Papalambros, P. Y., "User-Driven Segmentation of Design Data", Proceedings of the 21st International Conference on Engineering Design, Vancouver, British Columbia, Canada, Aug 21-Aug 25, 2017.

Burnap, A., Ren, Y., Gerth, R., Papazoglou G., Gonzalez, R., and Papalambros, P. Y., "When Crowdsourcing Fails: A Study of Expertise on Crowdsourced Design Evaluation," Journal of Mechanical Design, 137.3 (2015): 031101, doi: 10.1115/1.4029065.

Burnap, A., Barto, C., Johnson-Roberson, M., Ren, Y., Gonzalez, R., and Papalambros, P. Y., "Crowdsourcing for Search of Disaster Victims: A Preliminary Study for Search System Design," Proceedings of the 20th International Conference on Engineering Design, Milan, Italy, July 27-July 30, 2015.

Ren, Y., Burnap, A., and Papalambros, P. Y., "Quantification of Perceptual Design Attributes Using a Crowd", Proceedings of the 19th International Conference on Engineering Design, Seoul, Korea, Aug. 19-Aug. 22, 2013.

Burnap, A., Ren, Y., Papalambros, P. Y., Gonzalez, R., and Gerth, R., "A Simulation Based Estimation of Crowd Ability and its Influence on Crowdsourced Evaluation of Design Concepts", Proceedings of the ASME 2013 International Design Engineering Technical Conferences, Portland, OR, Aug. 4-Aug. 7, 2013.

Gerth, R., Burnap, A., and Papalambros, P. Y., "Crowdsourcing: A Primer and its Implications for Systems Engineering", Proceedings of the 2012 NDIA Ground Vehicle Systems Engineering and Technology Symposium, Troy, MI, Aug. 14-Aug. 16, 2012.

Book Chapters

"Ch. 7 - Nongradient Search," Principles of Optimal Design (3rd Edition), Papalambros, P.Y., Wilde, D. J., Cambridge University Press, 2015